RH restaurant, Marin, CA

RH (formerly Restoration Hardware) is an upscale American home-furnishings company headquartered in Corte Madera, California. The company sells its merchandise through its retail stores, catalog, and online. As of August 2018, the company operated a total of 70 galleries, 18 full-line design galleries, and 6 baby & child galleries. The company also has 36 outlet stores in the United States and Canada. It also combines restaurants with its galleries, which is an intelligent idea to attract customers by offering luxury dining environment. The restaurants spread in North America such as Los Angeles, Napa, Marin, Boston, Chicago, Toronto etc.

RH(前身为Restoration Hardware)是一家总部位于加利福尼亚州科尔特马德拉的高档美国家居用品公司。 该公司通过其零售店、目录和在线销售其商品。 截至2018年8月,公司共运营画廊70家,全线设计画廊18家,婴童画廊6家。 该公司还在美国和加拿大拥有 36 家直销店。它还聪明地将餐厅与其画廊相结合来吸引顾客,同时给顾客提供豪华的用餐环境。餐厅遍布北美,如洛杉矶、纳帕、马林、波士顿、芝加哥、多伦多等。

“Our strategy to open new design galleries in every major market will unlock the value of our vast assortment, generating revenues of $5 to $6 billion in North America, with the long term potential to become a $20 billion dollar global brand,” CEO Friedman wrote, adding that he also aims to boost RH’s operating margin to 20% in the next few years. He showed off additional lines of potential revenue, such as RH3, a luxury yacht available for charter in the Caribbean or Mediterranean seas, and RH Guesthouses, the furniture firm’s own branded hotels.

首席执行官弗里德曼写道:“我们在每个主要市场开设新设计画廊的战略将释放我们庞大品种的价值,在北美产生 5 至 60 亿美元的收入,并具有成为价值 200 亿美元的全球品牌的长期潜力。” 他补充说,还计划在未来几年将 RH 的营业利润率提高到 20%。他展示了其他潜在收入线,例如 RH3,一艘可在加勒比海或地中海租用的豪华游艇,以及家具公司自有品牌酒店 RH Guesthouses。

To top it off, RH will build an interior design, architecture, and landscape architecture services platform inside its galleries, remake its website, and take a stab at high-end housing. “Our ecosystem will come full circle as we begin to conceptualize and sell spaces, moving the brand beyond the $200 billion home furnishings market into the $1.7 trillion North American housing market by offering beautifully designed and furnished turnkey homes and condominiums with the introduction of RH Residences,” Friedman wrote. “We believe the ecosystem can be expanded globally, multiplying the market opportunity to approximately $7 to $10 trillion, quite possibly one of the largest and most lucrative addressed by any brand in the world today. A one percent share of the global market represents a $70 to $100 billion opportunity.”

最重要的是,RH将在其画廊内建立一个室内设计、建筑和景观设计服务平台,改造其网站,并进军高端住宅。 “随着我们开始概念化和销售空间,我们的生态系统将完整循环,通过引入 RH Residences 提供设计精美和布置精美的交钥匙住宅和公寓,将品牌从价值 2000 亿美元的家居市场转移到价值 1.7 万亿美元的北美住房市场,”弗里德曼写道。 “我们相信生态系统可以在全球范围内扩展,将市场机会增加到大约 7 到 10 万亿美元,这很可能是当今世界上任何品牌所涉足的最大和最有利可图的市场之一。全球市场 1% 的份额代表着 70 至 1000 亿美元的机会。”

Investors seem to share Friedman’s optimism; RH’s stock price closed at a record high of $255.26 on June 3, 2020. By mid June, 66 of its 68 stores and 37 of its 38 outlets reopened, and more than 90% of the furloughed employees returned to work, according to the firm. RH opened its first new “gallery” store last year in Charlotte, North Carolina on June 12, and is opening another in Corte Madera, California — just north of San Francisco — later this summer. It plans to debut RH England, its first showroom in Europe, in 2021, though the company has not shared details on the specific location. Buffett’s Berkshire Hathaway owns a 9% stake in RH. The most recent stock price of RH is $678 (as of Oct. 21st 2021).

投资者似乎和弗里德曼一样乐观; RH 的股价在 2020 年 6 月 3 日收于 255.26 美元的历史新高。 据该公司称,到 6 月中旬,其 68 家门店中的 66 家和 38 家门店中的 37 家重新开业,超过 90% 的休假员工重返工作岗位。 RH 2020 年6 月 12 日在北卡罗来纳州夏洛特开设了第一家新的“画廊”商店,并将在今年夏天晚些时候在加利福尼亚州科尔特马德拉(位于旧金山北部)开设另一家。它计划在 2021 年首次亮相 RH England,这是其在欧洲的第一个展厅,但该公司尚未透露具体地点的细节。巴菲特的伯克希尔哈撒韦公司拥有 RH 9% 的股份。 RH 的最新股价为 678 美元(截至 2021 年 10 月 21 日)。

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